STRATEGY MADE SIMPLE
MAKING THE RIGHT MOVES
The goal of this site is to share short articles – stories if you will – drawn from hot topics in the news that are relevant to those seeking to define business or IT strategy; Digital Business and the Customer Experience in particular. (See example).
Understanding what the consumer really wants, and then delivering a superior customer experience is the critical factor for businesses in the digital economy. It is often more important that the product or service itself, and can be a tool for the old as much as for the new economy. (See Example).
I will also throw in a few pertinent topics on often overlooked organizational and cultural issues which can impact a company’s ability to function effectively in a digital economy. (See Example).
Sourced internationally, we will often draw on the example of China and other economies as a market disruptor for US based businesses, as well as highlighting emerging technologies and their early adopters in other parts of the world. (See example).
Strategy Made Simple - Really?
In spite of the title, I do not anticipate making the definition and implementation of a Digital Business Strategy - or any other strategy - simple! But I will attempt to gradually paint a picture with a series of small, easily digested examples, which highlight key strategy elements worthy of your attention. Please take a look at some of the articles – they are typically a 2-minute read and hopefully a 10-minute think . And come back for more - there will be new material added regularly!