What You Really, Really Want?
Harvard marketing professor Theodore Levitt famously told his students “People don’t want to buy a quarter inch drill. They want a...
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STRATEGY MADE SIMPLE
MAKING THE RIGHT MOVES
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What will you find here? .....
Strategy Made Simple is focused on surfacing major strategic issues facing busy CIOs and business leaders today - things that need to be on your radar - and then challenging the conventional mindsets on how to respond.
The goal is to make you think - and then act!
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